POVZETEK
Whereas most countries in the Western Balkans are
still suffering severely from the global economic downturn,
there are plenty of reasons to be optimistic about
the region’s positive long-term economic development.
Across the region, countries have made an effort
to attract foreign direct investment, which is widely
considered as the biggest chance to increase production,
employment, export and living standard in the
long term. Regional economic integration, especially
cross-border investment, among former Yugoslav
states seems to have recovered after the break-up of
former Yugoslavia. Slovenian investors, in particular,
have been pioneers in this regard. According to data
provided by the Bank of Slovenia, the majority of direct
investments by Slovenian companies (71.52%) go
to the countries in the Western Balkans (the cumulative
value of Slovenian investments to the Western
Balkans amounted to EUR 3.935 billion in late
2009). Given the cultural similarities, the common language, the family and business connections across
states, the mutual knowledge of each other’s markets
and the continuing liberalization, the potential for
deeper economic integration in the Western Balkans is
obvious. Moreover, the regional economic disparities
provide additional incentives for foreign investment.
Over the next decade, Croatian investors are likely to
follow the path of their Slovenian peers and increase
their investment exposure in neighbouring countries
in the Western Balkans.
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