TFL Vsebine / Pravni letopis

Športni turizem predstavlja približno desetino svetovnih izdatkov za turizem in je ena najhitreje rastočih podpanog globalne turistične industrije. Rast športnega turizma pa prinaša tudi povečane okoljske in družbene vplive, zaradi česar se čedalje bolj uveljavlja pomen trajnostnega razvoja. Ker potrošniki pričakujejo jasne in verodostojne informacije o trajnostnih praksah organizatorjev športnih dogodkov, se kot resen problem pojavlja zeleno zavajanje, tj. pretirano ali neresnično prikazovanje trajnostnih dosežkov. Take prakse vodijo v izgubo zaupanja potrošnikov, pojav zelenega skepticizma ter zmanjšujejo učinek resničnih trajnostnih prizadevanj. Slovenija ima kot športno-turistična destinacija ob doslednem izvajanju preverljivih trajnostnih ukrepov, ki so opredeljeni v predlogu direktive o zelenih trditvah, priložnost utrditi svojo konkurenčno prednost ter prispevati k dolgoročni zaščiti okolja, na katerem ta panoga temelji.

Sports tourism accounts for about one-tenth of global tourism spending and is one of the fastest-growing sub-sectors of the global tourism industry. However, the growth of sports tourism also brings increased environmental and social impacts, which is why the importance of sustainable development is becoming increasingly recognised. As consumers expect clear and credible information about the sustainable practices of sports event organisers, greenwashing, i.e. the exaggerated or untruthful presentation of sustainable achievements, is becoming a serious problem. Such practices lead to a loss of consumer confidence, the emergence of green scepticism and reduce the impact of genuine sustainability efforts. As a sports and tourism destination, Slovenia has the opportunity to consolidate its competitive advantage and contribute to the long-term protection of the environment on which this industry is based by consistently implementing verifiable sustainability measures as defined in the proposed Green Claims Directive.

Greenwashing in Sports Tourism